Intelligent solutions for today’s investors

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Our Story

The Legend Group is a unique investment services provider offering quality investment solutions for our clients for over 50 years. We provide a wide variety of products to our clients with premier personalized service and attention. Our Financial Professionals help make investing easy. The Legend Group of Companies provide investment solutions for retirement, education savings plans, insurance needs, income generation and professional portfolio management.

Our history in the investment industry provides our clients with access to valuable experience. Having a Legend Group Financial Professional means you have help from someone concerned with your specific goals and who can assist in drafting a plan that is suited to your needs.

We foster an atmosphere of innovation, which means we constantly seek to improve our clients experience with investing. We provide you with the tools you need to easily access account information.

Why work with a Financial Professional?

Any investor, of any account size, can benefit from the guidance of a Financial Professional. Forming a partnership with a trusted Financial Professional can help investors to navigate the complex financial markets. Whether you are a beginner or have experience in the industry, The Legend Group can help.

We believe crafting an investment strategy is a team effort. Our Financial Professionals have the skills, knowledge and experience to guide you in creating and implementing an effective plan designed to reflect your unique investment goals. He or she will help you determine your risk tolerance, time horizon and investment objectives, as well as help you choose the appropriate options to help you. Your Financial Professional can meet with you periodically to review your needs and discuss any changes in your financial objectives or situation to ensure you remain on track as your plan progresses.

Our Leadership

Shashi Mehrotra, CFA


Shashi Mehrotra is the CEO, President and Chief Investment Officer for Legend Advisory Corporation. Mr. Mehrotra is a pioneer in the application of artificial intelligence (AI) to the field of investment management and is the chief designer of Legend’s Asset Allocation Neural Network (AANN). AANN is a sophisticated computer model that uses mathematical algorithms in attempt to forecast the relative strengths of different asset classes. Mr. Mehrotra spent over a decade on the research and testing and implementation of AANN’s state-of-the-art AI system. Mr. Mehrotra joined Legend in 1995.

Miralda Gingrich

President of Advisory Services Corporation

Miralda Gingrich is the of President of Advisory Services Corporation. Advisory Services Corporation is a member of The Legend Group of Companies and a recognized leader in retirement plan administration. Ms. Gingrich has been a dedicated Legend employee since 1989 and is responsible for many of the back office functions as well as the strategic planning of the firm. Her key role in operations management continues to be a critical part of the company's success and growth. Ms. Gingrich's leadership is responsible for many of the exciting new services and technologies Legend implements.

Lee Kroening

Senior Vice President of Strategic Relations

Lee Kroening is the Senior Vice President, Strategic Relations of The Legend Group. Mr. Kroening is responsible for developing and maintaining many of Legend’s group plan relationships thoughout the country. He works to enhance the advisor experience through proactive programs designed to help advisors build great businesses and achieve their growth goals. His extensive knowledge of the unique nature of the independent business model allows him to work as a frontline advocate for the field’s needs. Mr. Kroening has been with the firm since 1988 and has held several positions during the course of his career. He is a CERTIFIED FINANCIAL PLANNER™ professional and a Certified Retirement Counselor®.

Regina Rudnick

Senior Vice President

Regina Rudnick serves as Senior Vice President for Legend Advisory Corporation. She leads teams responsible for relationship management, communication, education and training. She has extensive experience managing and developing customer relationships and is an active participant in new business development. Ms. Rudnick is a member of the senior leadership team responsible for product development, PR initiatives and special projects and she is charged with the duty of performing industry research to help identify emerging trends and growth opportunities within the investment community. In addition, she works closely with field leadership, individually and with various focus groups, to gauge the viability of growth opportunities, identify needs/areas of concern and maintain relationships. Ms. Rudnick joined Legend in January 1993.

Sam Kuehn, CRCP™

Vice President and Chief Compliance Officer

Samuel A. Kuehn is Vice-President and Chief Compliance Officer of Legend Equities Corporation. Legend Equities Corporation is a FINRA member broker-dealer and a member of The Legend Group of Companies. Mr. Kuehn is responsible for the compliance, supervisory and anti-money laundering efforts of the firm’s broker-dealer. He also provides compliance oversight for registered representative training requirements and is a key member of the firm’s New Product Review committee. Mr. Kuehn has been with Legend Equities Corporation since May 2007.

Interested in finding out more?

It's easy! Contact a Legend Group Financial Professional today.